Case Study — SD Cookies

SD Cookies

A clean-label cookie brand that looks as indulgent as it tastes

Web Design · E-commerce · Web Build

THE COMPANY

About SD Cookies

SD Cookies bakes premium healthy cookies in the UAE from only four to five natural ingredients — no gluten, no dairy, no refined sugar. The brand's promise, sinless delicious, speaks to health-conscious snackers who refuse to choose between clean labels and genuine indulgence.

THE APPROACH

How we approached it

Health-food branding often looks clinical; indulgence branding looks guilty. We built SD Cookies a storefront that does neither — warm kitchen photography, an appetite-led hero and ingredient transparency one scroll away. The shop flow was cut to the fewest possible steps, product pages answer dietary questions directly, and the storefront is tuned for mobile, where most orders happen.

THE PROCESS

From first sketch to launch.

01 — Wireframes Low-fidelity structure first: page hierarchy and layout decisions on paper before a single pixel.

02 — Content Strategy Sitemap, messaging hierarchy and customer journey mapped before design begins.

03 — UX/UI Design High-fidelity artboards: the design system, type and colour take shape.

THE RESULTS

What the relaunch delivered.

+74%

Mobile conversion rate

−41%

Checkout abandonment

0.00

Layout shift (CLS) — Lighthouse mobile

90ms

Total blocking time — Lighthouse mobile

Your brand matters.

We take on 3–4 retainer clients at a time · Currently accepting new partners

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