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Case Study — Osborne Summers

Osborne Summers

A consultancy brand that travels as well as its founders

Brand Strategy · Web Design · Web Build

THE COMPANY

About Osborne Summers

Osborne Summers is a strategic marketing consultancy that scales innovation across borders, pairing board-level strategy with hands-on execution. Its founders carry leadership experience from British Airways, Qatar Airways and Burger King, and the firm works across aviation, real estate, food and beverage, and sports — from the Middle East to Asia and Europe.

THE APPROACH

How we approached it

Consultancies sell trust in judgement, so the site leads with a point of view rather than a service list. We structured content around client outcomes — an average 3.5× return on investment — built industry pages that speak each sector’s language, and kept the design confident and unhurried: cream, navy and teal, generous whitespace, and typography that reads like a well-set strategy memo.

THE PROCESS

From first sketch to launch.

Low-fidelity structure first: page hierarchy and layout decisions on paper before a single pixel.
01 — Wireframes Low-fidelity structure first: page hierarchy and layout decisions on paper before a single pixel.
Sitemap, messaging hierarchy and customer journey mapped before design begins.
02 — Content Strategy Sitemap, messaging hierarchy and customer journey mapped before design begins.
High-fidelity artboards: the design system, type and colour take shape.
03 — UX/UI Design High-fidelity artboards: the design system, type and colour take shape.
THE RESULTS

What the relaunch delivered.

2.2×
Qualified leads
+45%
Average session duration
0.00
Layout shift (CLS) — Lighthouse mobile
20ms
Total blocking time — Lighthouse mobile

Your brand matters.

We take on 3–4 retainer clients at a time · Currently accepting new partners