Case Study — CBIx

CBIx

A digital home for a bank's leap into exponential innovation

Brand Strategy · Web Design · Web Build

THE COMPANY

About CBIx

CBIx is the innovation and ventures arm of Commercial Bank International PJSC. Founded in 2025 and operating independently, it connects startups, partners and ecosystems to multiply exponential innovation — from tech labs to venture partnerships — under one banner: innovation, opportunity, multiplied.

THE APPROACH

How we approached it

A bank's venture arm must look nothing like a bank and still carry its credibility. We built CBIx an identity-led site around the multiplier effect: a dark, luminous canvas with a signature teal gradient, motion that rewards scrolling, and a ventures showcase designed to grow with the portfolio. The architecture keeps the story tight — about, ventures, multiplier, contact — because focus is the point.

THE PROCESS

From first sketch to launch.

01 — Wireframes Low-fidelity structure first: page hierarchy and layout decisions on paper before a single pixel.

02 — Content Strategy Sitemap, messaging hierarchy and customer journey mapped before design begins.

03 — UX/UI Design High-fidelity artboards: the design system, type and colour take shape.

THE RESULTS

What the relaunch delivered.

3×

Partner enquiries

+80%

Returning visitors

6 wks

From brief to launch

1.9s

First Contentful Paint — mobile

Your brand matters.

We take on 3–4 retainer clients at a time · Currently accepting new partners

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